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OpenAI’s deals with publishers could spell trouble for rivals
Release time: 2024.03.14


OpenAI’s legal battle with The New York Times over data to train its AI models might still be brewing. But OpenAI’s forging ahead on deals with other publishers, including some of France’s and Spain’s largest news publishers.

OpenAI on Wednesday announced that it signed contracts with Le Monde and Prisa Media to bring French and Spanish news content to OpenAI’s ChatGPT chatbot. In a blog post, OpenAI said that the partnership will put the organizations’ current events coverage — from brands including El País, Cinco Días, As and El Huffpost — in front of ChatGPT users where it makes sense, as well as contribute to OpenAI’s ever-expanding volume of training data.

OpenAI writes:

Over the coming months, ChatGPT users will be able to interact with relevant news content from these publishers through select summaries with attribution and enhanced links to the original articles, giving users the ability to access additional information or related articles from their news sites … We are continually making improvements to ChatGPT and are supporting the essential role of the news industry in delivering real-time, authoritative information to users.

So, OpenAI’s revealed licensing deals with a handful of content providers at this point. Now felt like a good opportunity to take stock:

Stock media library Shutterstock (for images, videos and music training data)
The Associated Press
Axel Springer (owner of Politico and Business Insider, among others)
Le Monde
Prisa Media
How much is OpenAI paying each? Well, it’s not saying — at least not publicly. But we can estimate.

The Information reported in January that OpenAI was offering publishers between $1 million and $5 million a year to access archives to train its GenAI models. That doesn’t tell us much about the Shutterstock partnership. But on the article licensing front — assuming The Information’s reporting is accurate and those figures haven’t changed since then — OpenAI’s shelling out between $4 million and $20 million a year for news.

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